Are you an aspiring facebook marketer, wondering how to best use the Facebook timeline features to grab the attention of your followers and potential customers?

All you need to do is to follow these 3 simple magic steps to create wonders in your Facebook timeline.

To supercharge your business and product or service value on Facebook, consider implementing these three simple yet effective Facebook Timeline features for your page.

#1 Pinning a Post

So what does pinning a post means? Is it so effective? Well, to be frank, yes it is! Pinning a post is that you manually select to stay at the top of your timeline.

This feature enables your pinned post to stay at the top and it will not slip down the Timeline as you continue to add other posts to your page. 

The pinned post will stay 7 days in your timeline unless you unpin it before the 7 days is up. But you can only pin one post at a time so, choose wisely!

Pinning a post

Smart Pinning Strategies

If you are running a business and looking to elaborate your contact list then offer something of value in exchange for the Like or a fan’s name and mail id.

Offer them something where the majority of fans are craving for! Inturn you can get likes and elaborate your contact list.

Sometimes you can also pin something on your page that you want first-time visitors to see first. A pinned post can act as a welcome gesture for first-time visitors to your page.

If possible try to make a welcome video and pin it so it stands out to all first-time visitors as it attracts many audiences and gains traction to your product or service.

Images stand out on Facebook, so consider adding an attractive yet pleasant image to your pinned post. 

#2 Highlight a Post

Highlighting a post is just like a status update where you can select a post to expand across your Timeline.

Since the highlighted post will get more visibility, a highlighted post will help you draw more attention to the most important content on your page. 

Highlighting a post

Smart Highlighting Strategies

Firstly highlight your customer testimonials. Each time you have a customer who appreciates you and your business, include the testimonial and an image of your customer in a status update and then highlight it to make it stand out even more.

If you are writing useful blogs for your customer ease and benefits then always highlight Facebook posts that promote your blog posts.

On the other hand, you can also use highlighted posts to explain a new service or product to your followers and create multiple images to roll out over a designated period of time to grab your followers’ attention.

#3 Facebook Milestone Creation

If you want to establish your hard work and success in your business then creating milestones on Facebook is highly beneficial. As a matter of fact, it is just telling the story of your business through words and images.  

  • To create a milestone in your page, click on the “Event, Milestones +” option in the status update bar.
  • Milestones are automatically highlighted, meaning they will stretch across the entire width of your page.
  • You can create multiple milestones on your page.
facebook Milestone Creation

Smart Milestone Strategies

The more strategic and smart you get with your milestones, the more traction you see.

Always make sure you have an engaging and interesting image in your milestone. Have it mind that you want them to take action and learn more by seeing your milestones.

Add a link in your milestone where you can divert your customers to your product page and you can build a stronger customer relationship with your followers and audience. 

By following this simple technique you can potentially sell more programs, products, and services.

Facebook logo

As you can see there are many possible fruitful outcomes out there in just following these 3 simple steps. These features are great ways to grab attention to your most important content, post, product, or service.

If you are in desperate need of leveraging your business then by following these just 3 simple steps will create wonders for your business!

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